Portobello

Portobello deals with the phenomenon of summer tourism and the iconographic imaginary associated with it. It questions the notion of ‘place branding’, based on marketing techniques, where a space is designed to be experienced and consumed over the course of a few days. Thus, Portobello presents itself as an exotic territory on the threshold of fiction, a land simultaneously real and fabricated, the possible version of a theme park built according to the aspirations and stereotypes of the cultural imaginary of advanced capitalism.