{"id":29524,"date":"2025-04-14T15:57:54","date_gmt":"2025-04-14T15:57:54","guid":{"rendered":"https:\/\/artslibris.cat\/?post_type=product&#038;p=29524"},"modified":"2025-12-16T12:27:47","modified_gmt":"2025-12-16T12:27:47","slug":"escritura-no-creativa","status":"publish","type":"product","link":"https:\/\/artslibris.cat\/ca\/tienda\/pensamiento-ca\/escritura-no-creativa\/","title":{"rendered":"ESCRITURA NO-CREATIVA"},"content":{"rendered":"<p>\u201cTodos est\u00e1bamos convencidos de que el mundo iba a convertirse en el imperio de lo visual, un lugar lleno de im\u00e1genes; pero si miramos a nuestro alrededor, lo \u00fanico que vemos es gente que no para de escribir, leer y\u00a0<em>textear:<\/em>\u00a0vivimos inmersos en el lenguaje de un modo que jam\u00e1s nadie se hab\u00eda atrevido a so\u00f1ar\u201d, polemiza Kenneth Goldsmith. Una de las tesis centrales de este libro es que el surgimiento del lenguaje digital, y de Internet espec\u00edficamente (\u201cel poema m\u00e1s grande jam\u00e1s escrito\u201d), representa nuevos desaf\u00edos para los escritores actuales, as\u00ed como en el siglo XX el surgimiento de la fotograf\u00eda oblig\u00f3 a que los pintores replantearan su tarea. Confrontados por primera vez con un entorno digital que pone a nuestra disposici\u00f3n una cantidad de texto sin precedentes, junto con una serie de t\u00e9cnicas novedosas que nos permiten intervenirlo y manipularlo, nos vemos obligados a repensar las nociones tradicionales de \u201coriginalidad\u201d, \u201cescritura\u201d y \u201cautor\u00eda\u201d.<\/p>\n<p>En los ensayos reunidos en este volumen, Goldsmith traza un mapa de aquellas pr\u00e1cticas y textualidades que asumieron esa tarea, dando forma a aquello que el autor define como escritura no-creativa. Una tradici\u00f3n que toma muchas de sus estrategias del arte de vanguardia (per\u00edodo que Goldsmith se ha encargado de documentar y difundir como fundador de la m\u00e1s vasta biblioteca online de arte exprimental, Ubuweb), y que encuentra en el nuevo paisaje digital el contexto ideal para desplegar todas sus potencialidades. Pr\u00e1cticas novedosas como el uso de la programaci\u00f3n o de los resultados de las b\u00fasquedas en Google para crear poes\u00eda, la composici\u00f3n de collages textuales a partir del\u00a0<em>cut and paste<\/em>\u00a0o de la navegaci\u00f3n ociosa en Internet, contin\u00faan e intensifican los experimentos radicales de Georges Perec, los ready-made de Duchamp, los\u00a0<em>cut-ups<\/em>\u00a0y\u00a0<em>fold-ins<\/em> de William S. Burroughs, la deriva en trance de Benjamin, el <em>d\u00e9tournement<\/em>\u00a0situacionista o las estrategias plagiarias de Jeff Koons y Andy Warhol, ofreciendo nuevos modelos de producci\u00f3n est\u00e9tica acordes al desarrollo de la cultura digital.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>EDITORIAL: CAJA NEGRA<\/p>\n<p>COLECCI\u00d3N: FUTUROS PR\u00d3XIMOS<\/p>\n<p>TRADUCCI\u00d3N: ALAN PAGE<\/p>\n<p>PR\u00d3LOGO: REINALDO LADAGGA<\/p>\n<p>ISBN: 978-987-1622-41-2<\/p>\n<p>P\u00c1GINAS: 336<\/p>\n<p>A\u00d1O: 2016<\/p>\n","protected":false},"featured_media":29525,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[38,97],"product_tag":[206],"class_list":["post-29524","product","type-product","status-publish","has-post-thumbnail","product_cat-pensamiento","product_cat-destacados","product_tag-caja-negra","desktop-align-left","tablet-align-left","mobile-align-left","first","instock","taxable","shipping-taxable","purchasable","product-type-simple"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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